About the Role:
We are looking for a talented Email Marketing Specialist with a minimum of 2 years of hands-on experience to join our growing digital team. This is a fully remote position, ideal for someone who is data-driven, creative, and passionate about engaging audiences through compelling email campaigns.
Responsibilities:
Develop, execute, and optimize email marketing campaigns to drive engagement and conversions.
Create targeted email lists and segment audiences based on behavior, preferences, and engagement history.
Write compelling copy and design visually appealing emails using tools.
A/B test subject lines, content, and send times for optimal performance.
Monitor campaign performance and provide regular reports with actionable insights.
Maintain a strong understanding of email marketing best practices, deliverability, and compliance (CAN-SPAM, GDPR).
Requirements:
Minimum 2 years of experience in email marketing or a related digital marketing field.
Strong copywriting and editing skills.
Familiarity with basic HTML/CSS for email formatting.
Experience with analytics tools like Google Analytics or platform-specific reporting.
Excellent time management and communication skills.
Ability to work independently and meet deadlines in a remote environment.
Bonus Points:
Experience with eCommerce or SaaS email flows.
Knowledge of automation workflows and drip campaigns.
